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Mass Media

In conclusion International Mass Media in its orchestrated endeavor in transparency, exposure and real time chronology of current affairs, should be guided by noble values. The media could easily become the greatest threat to our world. Unchecked, it uses it great influence over the masses to build and destroy, endear, and disgrace, enriching and toppling empires. It propels speculation to belief, and destroys entire cultures. The media creates surreal situations through sensationalism and associates entities to them leading to public trials and judgments. It can promote value systems that can drag development. It can mislead masses from issues of importance as an instrument of a few divisive individuals or organizations in their plots of interest. Unless the media is regulated it could lead to extremely positive results or insurmountable loss to the world.


Though other people tend to accuse superior cultures of ill will in targeted or intentional cultural imperialism, the phenomenon is of nobody’s creation, but evolutionary advancement propelled by technological and transport infrastructure development, and ICT (Information Communication Development) or Globalization. Globalization has actually offered opportunities and lifelines to dozens, who seek wages from its value systems. And on whose survival is hinged upon lest the risk of extinction is imminent through continued depletion of favorable environmental conditions of the past that they depended upon. Catastrophes like famine, diseases, and harsh economic conditions of the present can only be solved by present structures. Piped water, education and technical skills to be competitive, without which marginalized communities are on their slow deathbeds and on the verge of extinction. Globalization through media is the fore most provider of information today hence crucial educator. Claims of intentional cultural imperialism are just inadequate and prejudiced,deviations and Propaganda and highly polarize masses spread by people in positions in society.

Of our Culture, and the World in the 21st Century. Superiority, Empowerment, and Freedom. Survival, Global Development Agenda Industrialization, power and Influence. Independence and Corruption.

Freedom and Empowerment is the Embodiment of American Nationalism. The flagship holder of the West, Western Imperialism, or Westernization.

Exploration, Trade and Spirit of Adventure lead to the discovery of our Lands by an already progressive civilized society. It is recorded in history also that the Europeans scramble for Africa was fuelled by their need for unexploited resources in Africa to boost their Industries back home. Industrialization was the reason for the scramble for Africa’s unexploited resources. The missionaries’ arrival brought about education and religion. A new culture and order. What they carried overseas to our primitive cultures. With education the environment our cultures thrived on and we survived upon were disrupted. Foundations for new order and civilization for global development was underway.

Extinction, Dinosaurs lived thousands of years ago but their existence was hinged upon a favorable environment then. A devastating but inevitable external force in an ever evolving World came and not only interrupted but led to the destruction their Habitat. They did not successfully adapt to this drastic change in their environment, which placed the Human on top of the Food Chain, inevitable, significant and Life changing, our reality today. Just like the dinosaurs evolved, and the species became extinct, our cultures had to either adapt for survival to the new environment and culture brought about by the new civilization, which didn’t allow for our past practices which we keep abandoning, or suffer extinction.

It is evident today that cultures that got exposed to the new order first and became early adopters quickly became super powerful communities, while the marginalized have little or no development to date. They bear the brunt of harsh living conditions, and tough economic pressures compared to their exposed counterparts, despite their Cultural Preservation.

It is sad that the educated and early adopters of the new order exploit the vulnerability of the marginalized communities in the name of cultural preservation. And package them as Cultural specimen. These communities are experiences the suffering of a dying people. The basic necessity they lack, and are not provided for by their learned counterparts, is evidence that, the environment that was conducive for their cultures, practices and way of life is disrupted. Encroachment to water catchment areas, hence the need for piped water. Population explosion hence diminished pasture lands. The need to earn a living as a means for survival because of economics, which would not support their herdsman ways, in trade and communication. The lack of education, an important tool of this age. They should get to adapt or die out. They lack the skills to survive in a new order.

The new order was inevitable. Modernization would bring solutions to many native problems, and those that would come with modernization. Governance, diseases, transport and communication etc. Modernization would empower and prepare natives for the changes of an unavoidable inevitable evolution. It was good as Africans went to school and began enjoying the benefits of modern life. Personal freedom and Empowerment through education. Colonization was an educative induction into the Modern World then. Without inevitable mishaps. The foundations laid then are the skeletons of our civilized society now. We ignorantly for our Pride and autonomy, and selfish interests revolted so as to govern ourselves, and it is taking us years to get to development. The citizens even paying a price with their blood, in ethnic clashes and crimes and civil strife, due to increasing gap between the rich and poor, unequal distribution of resources left like land, economic crimes, and corruption.

We should empower our people for freedom. Instead of complicated confusion. It should be clear that we’re living in new cultural dispensations, where our cultures will not thrive but be monuments of our past. Our ‘conquerors’ are so kind as to offer us equal opportunities, economically, scholarly, to the extent of a Black African becoming the president of the flagship of westernization. We should embrace this phenomenon positively, globalization, westernization, colonize our communities and empower them with necessary skills for this order and civilization. Let’s not punish our people in the name of cultural preservation. We should embrace ourselves for an inevitable future. We shouldn’t fight wars for pride or autonomy and selfish interest but for reason. 40 years of independence, 40 years of trying to live in a new civilization, barely achieving this. We shrug off the superiority and dominance of western influence over our lives. Politicians do that for Political Mileage and survival, in the fear of being exposed as corrupt individuals and criticism for poor governance or leadership.

What is the truth behind Global development and the need to safeguard Freedom, peace and empowerment? Find out…

What is the Real reason behind Global development? Power and Influence.

It seems the whole class drew to a conclusion that hip hop is driven by commercialization. This is a very misinformed conclusion, which insinuates that even the Hip Hop message is commercialization despite the fact that, the Black Empowerment, struggles and Civil rights activism is still present.

From Health to Welfare, to Employment and Education.

Following mainstream media as many of the people here do, meaning they are part of a group of spectators and commentators who follow hip hop to critic it from the sidelines, or don’t even know what REAL hip hop is or is all about.

This group misses the point, since they don’t even buy or acquire Music Albums.

If they did it would be clear that, even the most successful of mainstream artists allocate a meager amount of slots for Commercial music. It would be clear and evident that that type of music accounts for a very small percentage of the bulk of Hip Hop albums Messages. It is understood that, in an album, sales are an important factor. The money they make, like any other business pay for costs of production, studio fees.. And also depend on these sales as Income for Full time Artists. But most importantly, these commercially motivated songs are intended to promote the sales of these albums. It is not that Hip Hops Message is commercialization. It has never changed. In these Albums, you will find that the real content, the most valuable content is pushing the Hip Hop message, of Empowerment, Freedom, Inspiration, and Love. This message is what drives Hip Hop.

The general analysis of the class to me is based on Commercial Music Videos which the Artists make for promotional purposes. And Music awards events, which honor commercial appeal, and also echo largely the real sentiments which are audible to only those who really listen to hip hop.

Jay Z – Spiritual Leader. .

Endeavors, Ambition, Motivation. A lot of Symbolism

Death of auto tune, is Jay Z rebuking or showing his resentment towards commercialization.. And His Album Blue Print 3 is evident to the fact, only one song is commercial. And the song might even have another meaning.

His album, American Gangster too, is full of mature sentiments.. Contrary to allegations..

Please get Hip Hop Correctly, Hip Hop Isn’t about Commercialization. Publicity is, about commercialization. And Publicity is and has always been driven by other people with different motives. To Brand Package, sell as A Product and Export, The White Imperialists Hand.

You should try that, I know that. If you rapping all about ‘ money’ (in quotes), you ain’t gonna rap for long.. Know that. You should have something else, the knowledge and Identity of the black situation is that something else you should exude in your attitude. That Sharing of that consciousness is audible in the music..

Hip hop is about Belief too.. Many have depicted it in reference or in the lines of commercialization and public Image. This is an attitude close related to ‘what you see is what you get’. So observing Publicity and public image amounts to what you see is what you get and.. Indeed, ‘ what you see is what you get.’

Listen to these songs first. N.I.G.G.E.R

Lil Wayne Misunderstood

My President is Black Nas

Jay Z, Roc Boyz , Sweet, Alternative LFSTLE Playlist. Healer Rhetoric .. New direction of Hip Hop Music.

Then Special Vlc Playlist

Then Mof vlc Playlist. The Making of Freemason, the Jay Z talk, Freemason song, May Bach Music II lost verse.. Empire..

Then Jay Z Warren Buffet Interview, then Desert Photo-shoot.. May Bach Empire.

In any case, or facts in essence, adult entertainment wasn’t pioneered by the black community. Playboy, and all other forms of pornography and adult entertainment is not because of the black community or Hip Hop Nor is Prostitution.

So, I don’t support claims of promotion or support of Misogyny in any case way case or form.

A question for all analytics of hip hop, what is it you are really after. Hip Hop as A culture, and hip hop music being a cultural

Component as of other cultures. How easy is it for you to get straight answers on anything?

Being that, cultural music is there to depict a lot of phases in a culture and community.

This probe almost and is trending very close to, Prejudice and Racial Profiling.

There’s, celebratory music,( all , Crank Music, with definitive dance beats , and promoting the Dance Culture )

There’s Mourning music,

There’s Romantic music, (in hip hop’s case, R n b music, neo – soul ,

There’s Warrior music, (in hip hop’s case , Hardcore rap)

There’s Patriotic Songs (Nas, Young Jeezy, Common, Jay Z nd Kanye’s State Music,

There’s Folk Songs (Jazz, Soul ..

So what y’a ll talking about, influential? Culture, Direction, Phenomenon, kinda not clear.. ? Financial success, (Mainstream Music)?

In the end it depends if tickles your fancy, wit, foolery or intellect.

it’s difficult, so the Status Quo is , I think you are talking bout the mainstream , commercial music , business and influence,

First, they talked about culture, oppression, struggle, discrimination and unemployment due to racial segregation. The black American experience.

Then they talked about crime, drugs, junkies, peddlers and pushers in capitalistic attempts to make money out of their own misery, by exploiting peoples,

Needs for consumerism and entertainment. This bore Gangster Rap, which talked of Crime and Ego. Being the Best amongst themselves. and Organized crime.

Today, they’re exploiting the worldwide appeal, and capitalizing on their commercial success, and making the most out of the business as it is. The influence of international

Capitalism. Big Business Empires.

I don’t know much about the Past or the Track Documentation but my counterpart is given y ‘ all all the information y’all need.

I will take you through Production example of sampling, and the Present direction of the Hip Hop message inclined on Empire Building being fronted

And I’d say fostered by the effort of Jay Artiste, Rapper, Entrepreneur, Founder of the now defunct Roc a fella Records name inspired by American Industrialist

John D Rockefeller. In his example to building an Influential Financial, Social and business empire. He is presently C.E.O of Roc Nation, a New Age Record Label, in Partnership with, Live Nation. A

Distribution and Live Show Company.

Its Big Business is a popular Catch Phrase in Hip Hop Today.

Influential, Hip Hop Leaders, Lil Wayne, to Rick Ross, Soulja Boy Tell -Em, T.i, Sean Diddy Combs,

Dj Khaled,Kanye West,Young Jeezy, Drake,Curency, Kid Cudi, Young Money Group, and Jay Z all preach Big Business as the new Liberation . And Mentoring the

Future and direction of the World.. Not only the Black Community.

In its production, hip hop music has heavily made use and raised the art industry notches high.. Ranging to Modeling cast agencies, professional photographers and videographers,

Costume makers, Graphic Artists, Computer Animators and Graphic designers. Clothe Designers..

The Highest Levels of Production were reached beginning the year 2008, with the Release of numerous Albums by the best

Lil Wayne’s Carter 3, Common’s album finding forever. For forever, T.I’s Album Paper Trail, Young Jeezy’s Album the Recession, Nas’s Album NIGGA Which drew alot of controversy. California’s the Game Album L.A.X. Lil Scrappy’s Born to Die, Bred to Win. And Plies Album. Most notable albums of that year.

Then, Came 2009, which witnessed the entry of numerous new producers in a Kanye West and Swizz Beats Dominated Foray. Lil Wayne Dominated with his REBIRTH Album, His

Young Money Entertainment Group Outfit.

His No Ceilings no Walls mix tapes early 2010. His is the Highest Level of Production for me in Hip Hop, Together with a Major Influence

From his signee’s Drake Debut entry into Hip Hop Mix tape So Far Gone. This Level of Production has been lost, and was majorly

Affected by Lil Wayne’s as the Leader Jail Sentence, which he served for Most of 2010, as Hip Hop had just reached the highest level.

with notable works , Best I ever Had – Drake, Every Girl – Young Money, Wasted and the whole of No Ceilings no walls . The production

Has a new beginning with new albums coming up. I ‘M not a Human Being, the Leak mix tapes and highly anticipated album that dropped this summer tha Carter 4.


All Because of you, Marcus Houston

Throw it in the Bag, Fabolous, and the Dream.

Throw it in the Bag Remix, Lil Wayne,

Currency’s, Jet Life to the Next Life.


Jay Z

Rick Ross, May Bach Music Empire.

Dj Khaled, We the Best Movement

Lil Wayne, Birdman, Young Money Cash Money Billionaires, Loyalty.. And all other songs he does, I’m On One. The Carter 3 was a culmination of the rebirth of the Culture (3 peat (A Milli) Misunderstood, Mrs. Officer) and was highly successful followed by an equally successful REBIRTH Album that infused Rock into his music, Prom Queen, On Fire.

Sean Diddy Combs, Ciroc Drinks

DipSet Crew, Camron n Juelz Santana.

Kanye West, Roc Nation, Good Music

Young Jeezy, Roc Nation..


mix tapes



In the end, I’d Say To conclude. This is just a culture. A business. Skills perfected into artistic Practice.

Because I think at this level, in Campus, this is no longer a phenomenon, but for 15 yr. olds, fascinated by make believe.

Who should be best placed to do an analytics for such studies. This is not a choice for some.

In the end it depends if tickles your fancy, wit, foolery or intellect. Thank you





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SIGNIFICANCE, hiber pro ..